Publish

On websites, SEO, and showing up online in a way that actually represents you and your work.

Your website is your one piece of real estate on the internet that you actually own. Not an algorithm's platform, not a rented storefront — yours. After twenty years of building and managing websites for corporations, agencies, and myself, I have strong opinions about how creatives should use that space.

This is where I write about the practical side of publishing online — how to set up a site that works for you, how to think about SEO without losing your mind, which tools are actually worth your time, and how to build a digital presence that feels like you rather than a template someone else designed for a different kind of business.