On websites, SEO, and showing up online in a way that actually represents you and your work.
Your website is your one piece of real estate on the internet that you actually own. Not an algorithm's platform, not a rented storefront — yours. After twenty years of building and managing websites for corporations, agencies, and myself, I have strong opinions about how creatives should use that space.
This is where I write about the practical side of publishing online — how to set up a site that works for you, how to think about SEO without losing your mind, which tools are actually worth your time, and how to build a digital presence that feels like you rather than a template someone else designed for a different kind of business.
Publish
The creative in-between.
Every two weeks, three things: what I made, what surprised me, and what I'm figuring out next.
The Creative Brief is a short newsletter about what's actually happening behind the creative process, the wrong turns, and the threads still being pulled. Not a tips digest. Not a growth hack. Just an honest look at what building a creative practice looks like from the inside.
Sent every two weeks. Free. Written by Mike Tapia.