Grow

On marketing, audience-building, and the business side of creative work — without losing your soul in the process.

I spent over two decades doing the things most creatives find overwhelming — SEO, email marketing, social strategy, brand positioning, content systems. I've done it for oil and gas corporations, law firms, and my own freelance clients. I've also done it badly, inconsistently, and with a lot of false starts on my own projects.

That combination — professional expertise plus personal trial and error — is what this section is built on. No generic advice. No "post consistently and engage with your audience." Just honest, specific writing about what actually works when you're a creative trying to build something real online, usually without a big budget or a team behind you.