Marketing

Marketing is the process of promoting and selling a product or service through effective communication.

Making a profit from art can be challenging despite the enjoyment of creating it. This Marketing category offers comprehensive content on marketing, analytics, and optimization to help artists and creative businesses boost their revenue.

The Rise of Generalists in Creative Industries

How to Define Success as a Creative in 2025

How to Stand Out as a Creative in a Saturated Market

End 2024 Strong: How to Make the Most of the Last Quarter as a Creative

Get Noticed: Content Marketing Strategies for Creatives

Social Media for Artists and Designers: Navigating the Visual Platforms

Monetizing Your Creativity: The Artist’s Hustle

Discover Your Sweet Spot: How to Find Your Niche as an Artist

Digital Art Marketing Tips: How to Sell Your Art Online

Print-on-Demand for Artists: Turning Designs into Sellable Products

Crafting an Authentic Brand Story: Connecting with Your Target Audience

What is Threads? Redefining Online Conversations

Beyond the Basics: Exploring Other Effective Marketing Channels for Artists

Understanding Search Engine Optimization (SEO)

The Power of Personal Branding: Building Your Professional Identity

Social Media Marketing 101: Building Your Brand’s Presence

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Smart Insights for Modern Artists & Makers

Weekly strategies to help you grow your creative brand with confidence — from web design and marketing to mindset and momentum.

Join like-minded creatives receiving actionable tips every week on how to market your work, build your presence online, and turn your creativity into a thriving brand — without the overwhelm.

Curated by Mike Tapia, creative consultant and founder of Brush & Bytes.